LULAC - was anyone else almost offended?

I understand that the League of United Latin American Citizens (LULAC) has done many great things and is a very respectable organization. However, I was very shocked when reading "The Politics of Race and Assimilation: The League of United Latin American Citizens". My dad was born in Mexico and came to the U.S. when he was in his early 20's, after college. He has always stressed hard-work and education to me, and so has his brother who came to the U.S. before my dad. My uncle has become a very successful entrepenuer and owns restaurants in the area and an electric company. He tends to have this notion of superiority almost over other minorities that always kept me from getting close with him. Reading this article helped me get to the root of his opinions. I was taken aback by statements in the article.
Quoting the article, "The organization itself adopted 'America' as its official song, English as its official language, and the 'George Washington Prayer' as its official prayer. It boasted that the League's constitution was modeled after the United States Constitution" (p 360).
"There was no doubt in their minds that through the 'upbuilding' of their peoplethey could eventually assimilate into the American melting pot" (p 361).
"In order to compete with other races, Mexican Americans would have to elevate their own 'intellectual standard'" (p 362).
"In an extended use of imagery, M. C. Gonzalez compared the Mexican American to a natural resource, albeit one in need of extensive refinement. ... but with a sturdy rig and a reliable drill of loyalty and perseverance, we can perforate through the rough matter into a better region of understanding" (p 365).
"LULAC strategists revealed a lack of commitment to the importance of group boundaries as well as an uncritical attitude toward racism. In a societ in which discrimination gainst all minority groups was pervasive, LULAC avoided interacting with blacks and made the claim that Mexican Americans were white. (p 366).
"LULAC believed a Mexican American must demonstrate his/her worthiness as a United States citizen to the white majority population" (p 359).
I think that the ideas behind LULAC were great. They needed to improve the social status of Mexican Americans. Holding trust and pride in the Constitution of the U.S. and its system is also a good quality of the organization. Keeping that education is the best means to succeed also is a positive moral of LULAC. However, after what the Anglos had done in recent history to the Mexicans, LULAC seems a bit radical in its ideals. These quotes I had pointed out are almost degrading to the Mexican American race. They should have held more pride in their culture and where they came from, and almost have more anger towards the white population they strive to be like. However, even though I feel this way, I must admit that this "strategy" is a very effective one. It's kinda like if you can't beat 'em, join 'em. LULAC almost praises the white anglo population and feeds their egos which I guess would be a fairly effective strategy. Make them think you want to and can be just like them, as though Mexican Americans are a little sister and white Anglo Americans are the cool big-sister.
These beliefs explain my uncle very much. He is hard-working and very individualistic. He does not participate in any arguments towards racisms of blacks, asians, arabs, indians or anything because he almost believes he is better. This is reflective of LULAC. I am proud in many ways of LULAC, but in others I find their strategies degrading and pathetic. I knew when reading this article what I wanted my post to be, so sorry that this is so long! I was pretty confused and felt strongly about the topic. I guess offended is not the right word. I just was surprised when reading this since I never knew much about this, even though it is part of my racial history.

-Amara Lopez